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Home/Company News/Marketing Expert Ali Tucker Joins CoreLink
Company News

Marketing Expert Ali Tucker Joins CoreLink

September 20, 2019 1 min read Premium comments

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Marketing Expert Ali Tucker Joins CoreLink
Ali Tucker / Courtesy of CoreLink
Secondary#corelinksurgical#alitucker

Ali Tucker, a veteran of marketing in the telecommunications industry, has joined CoreLink Surgical, based in St. Louis, Missouri, as the spine company’s Marketing Director. Ms. Tucker has a diverse background in marketing and operations and brings experience in marketing strategy, branding, project management, event planning, search engine optimization, digital marketing, analytics, print, TV, and radio.

VP of Marketing Adam MacMillan commented, “With her dynamic marketing background and experience from outside of the industry, Ali brings a fresh perspective to CoreLink. She is exceptionally organized and brings a creative and analytical mindset to meet her objectives. We’re glad she can join our ever-growing team.”

A graduate of the University of Missouri – Columbia, Tucker then earned an M.B.A. from Lindenwood University. She then worked as Director of Operations and Marketing for Spoke Marketing, where she worked in a variety of industries for companies ranging from non-profits to startups to multi-billion-dollar enterprises.

Tucker told OTW, “Initially, I am setting baselines for our current marketing activities and creating our go-forward strategy. This strategy will focus on brand awareness and expand our reach through targeted advertising.”

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Discussion

14
DS
Dr. Sarah MitchellOrthopedic Surgeon · Mayo Clinic

This is a fascinating development. In my practice we've seen similar outcomes with the revised protocol. The key differentiator seems to be patient selection criteria. Has anyone else noticed the correlation with BMI thresholds?

8
JT
James Thornton, MDSpine Fellow · HSS

Great point. I'd push back slightly on the conclusion, the sample size in the cited study is too small to draw population-level inferences. That said, the directional signal is compelling and worth a larger RCT.

5
RP
R. PatelSports Medicine · Stanford

We implemented a similar approach last year. Early results are promising but we're still gathering 12-month follow-up data. Happy to share our protocol if anyone is interested.

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