Florida-based OrthoNOW has opened its first orthopedic urgent care center franchise in Ft. Lauderdale, Florida.
OrthoNOW Opens First Ortho Urgent Care Franchise Location
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OrthoNOW Weston celebrated its grand opening on March 3, 2015. The center has a team of orthopedic specialists to treat broken bones, sprains, torn ligaments and muscles, cuts, sports medicine and workers compensation injuries. The facility is equipped with full imaging equipment and offers surgical and non-surgical treatments by a team of physicians, orthopedic surgeons and orthopedic specialized ancillary providers. The center also includes an in-house digital X-ray, ARPwave for pain management and provides follow up care and rehabilitation.
The facility is open seven days a week and accepts most major insurance including Medicare.
Five More to Open in 2015
According to a company announcement on March 4, 2015, this is the first of six South Florida franchises the group will open this year. The flagship clinic is located in Doral with additional facilities scheduled to open in Aventura, Pinecrest, Kendall, Biscayne and Boca Raton by the end of 2015.
OrthoNOW was founded by its CEO, Alejandro Badia, M.D., a hand surgeon, in May 2013. It’s a franchise business of specialized orthopedic urgent care centers. The centers focus on assessment and treatment of a range of orthopedic and sports medicine injuries on a walk-in basis. These injuries include anything related to the foot, ankle, knee, hip, wrist, elbow, shoulder and spine, in addition to concussion related injuries. The company recently launched the OrthoNOW mobile app for iPhone and Android featuring On My Way NOW, which allows patients to notify an OrthoNOW center that they are in route, the reason they’re coming and what time they expect to arrive.
Ortho Urgent Care Franchise Business
Urgent care centers are a thriving $14.5 billion industry. But dedicated orthopedic centers are just a fraction of that market. Through such centers orthopedic surgeons are finding another way to capture the patient and remain independent from hospitals. After establishing his first flagship clinic, Badia’s clinic was profitable in five months and, according to the company, has been growing at exceptionally rapid rates ever since.
Company executives told us last August that they have 40 potential franchisees in the pipeline in the Northeast, Midwest and one in Beverly Hills, California.
Orthopedics-On-Demand is growing.
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Discussion
This is a fascinating development. In my practice we've seen similar outcomes with the revised protocol. The key differentiator seems to be patient selection criteria. Has anyone else noticed the correlation with BMI thresholds?
Great point. I'd push back slightly on the conclusion, the sample size in the cited study is too small to draw population-level inferences. That said, the directional signal is compelling and worth a larger RCT.
We implemented a similar approach last year. Early results are promising but we're still gathering 12-month follow-up data. Happy to share our protocol if anyone is interested.
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