Frank Herrington joined Custom Spine this past March as Vice President of Sales for the Southeast Region. On September 8, the company announced that he was being promoted to Senior Vice President of Sales and Marketing.
Custom Spine Makes Herrington Sales Chief
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Custom Spine has undergone a number of changes since Lew Bennett became President this past January. Bennett has been in the industry for 48 years and has probably learned to judge talent.
Herrington had 27 years of orthopedic and medical device marketplace experience before joining Bennett in March.
Bennett said,
As a company, we are continuing to move forward with our growth strategy with emphasis being placed on our sales and distribution network. Frank has shown strong leadership skills that will further lead to the company’s growth and success.
Custom Spine was founded in 2003 by engineers and industry professionals in partnership with orthopedic and neurological spine surgeons. Mahmoud Abdelgany is the company’s CEO and, according to the company, the creator of the company’s implants and instruments.
Custom Spine’s flagship product the ISSYS Polyaxial Pedicle Screw System has given birth to the ISSYS LP Low Profile Spinal Fixation System, the ISSYS LP Monoaxial Screw and Staple System, and the ISSYS LP PAC Polyaxial Connector.
The company is privately-held and is headquartered in Parsippany, New Jersey.
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This is a fascinating development. In my practice we've seen similar outcomes with the revised protocol. The key differentiator seems to be patient selection criteria. Has anyone else noticed the correlation with BMI thresholds?
Great point. I'd push back slightly on the conclusion, the sample size in the cited study is too small to draw population-level inferences. That said, the directional signal is compelling and worth a larger RCT.
We implemented a similar approach last year. Early results are promising but we're still gathering 12-month follow-up data. Happy to share our protocol if anyone is interested.
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